Welcome to Mitoyo!

Located in the West of Kagawa Prefecture on the island of Shikoku,
Mitoyo is situated along the Seto Inland sea.
The city limits encompass several small islands,
while the mainland is blessed with scenic mountains,
gorgeous coastline, and fruitful plains.

Awashima Island and Shishijima Island
Mitoyo mountain area
Shonai Penninsula and Mt. Shiude
Chichibugahama Beach

Nature

Soothing Natural Beauty

Mitoyo is enclosed by the Seto Inland Sea on one side,
and mountains on the other.
Cherry blossoms and other flowers create
colorful patterns against the blue waves in Spring.
It is known throughout Japan as a town filled with picturesque nature.

a picture of slightly pink daisies taken from below.
A small hut on Shishijima Island. A woman in a white dress is entering the hut. Behind it is a view of the Seto Inland Sea and islands.
Flower Park Urashima in the early morning. Thousands of daisies cover the ground with the seto inland sea and Awashima Island visible in the background.

Mt. Shiude

Known as the best sakura spot on Shikoku,
1000 cherry trees burst into bloom on the mountaintop each Spring.
Come in Spring for cherry blossoms or early Summer for hydrangeas.

Mt. Shiude
cherry blossoms as seen from Mt. Shiude's observation deck. The photo is tinged pink. Misty islands and boats are visible in the distance.
Blie hydrangeas blooming on Mt. Shiude. The seto inland sea and its islands are visible in the background.

Chichibugahama Beach

Low tide reveals this beach's secret:
its tidal flats make perfect mirrors for stunning photography.

Chichibugahama Beach
An omega sunset at Chichibugahama Beach. The entire sky is dyed red and the shilouette of birds is visible in the sky.
8 people lined on on Chichibugahama Beach. Each of them holds a colorful umbrella and is jumping at different heights. They are all reflected in the water below them with only a thin strip of land separating the water from the yellow sunset sky.

  • Flower Park Urashima

    Daisies form a wall of white
    against the blue background of
    the Seto Inland Sea in Spring.

  • Awashima
    Island

    An art-filled island home to
    Japan's oldest maritime school.

  • Shishijima
    Island

    A 1200 year-old camphor tree
    watches over this quiet little island.

A Spiritual Journey
The Shikoku 88-Temple Pilgrimmage

A journey of 1400km (890 miles) over four prefectures.
Pass through the scenery of old Japan on a life-changing trip.

#70 Motoyamaji Temple

Motoyamaji Temple

#67 Daikoji Temple

Daikoji Temple

#71 Iyadaniji Temple

Iyadaniji Temple
Beautiful scenery in every season.
Nature, true to itself, is sure to enrapture anyone who sees it.
This is a town rich in history and culture.

Climate

6 women dressed in traditional clothing pick green tea by hand. They are carrying woven wooden baskets.
About an inch of snow on the shores of Togawa Dam. The water does not appear to be frozen and small leaves are visible on a bush beheath the snow.

Mitoyo is generally warm with a year-round average temperature of 16℃ (61℉)
and infrequent rain. The lowest temperatures occur in Feburary and reach about
4℃ (40℉), while the warmest temperatures in July and August reach 38℃ (100℉).
Snow is rare, falling only once or twice a year in very small quanities.

Products

A fruit-lover's paradise

From the mountains to the plains,
each area of Mitoyo is home to farms and fields.
our town is often called a "fruit-lover's paradise."

  • みかん

    mandarin oranges

    Nutured by the sun and cooled by the sea breeze,
    Mitoyo is perfect for the cultivation of mandarin oranges.
    Each one the perfect balance of sweet and tart.

  • ぶどう

    grapes

    Mitoyo is the prefecture's top producer of all grapes large, plump, and juicy.
    In season from June until Fall.

  • いちご

    strawberries

    Fresh, ruby-red strawberries.
    Get them in-season from November through May.

  • オリーブ

    olives

    Hand-picked olives create olive oil known for being smooth and aromatic.

  • もも

    peaches

    Juicy, sun-drenched peaches are the flavor of a Mitoyo Summer!
    Different varieties come into season one after another.

  • マｰガレット

    marguerite daisies

    Daisies grown in the warmth of the Setouchi.
    Mitoyo grows the most in all of Japan- more than 5,000,000 each year! They're also the official city flower.

  • 高瀬茶

    Takase Tea

    Takase here in Mitoyo produces 90% of the tea grown in Kagawa Prefecture.
    Sweet with just the right amount of bitterness, it's known for its aroma above all.

  • 三豊なす

    Mitoyo Eggplant

    These meaty eggplants are 3 times the size of other varieties. Their mild flavor is gaining popularity thoughout Japan.
    In-season July through October.

Festivals

Cherry Blossom Festivals, a massive dragon drenched in hope of rain,
a bridge that can only be crossed twice a year, and illuminations on a winter's night.
Traditions and events carried on- bringing the community together.
Unique and exciting experiences around every corner.

Fall Festivals

Fall Festivals
several people performing a lion dance in front of a torii gate. Many onlookers are visible on the sides.

Celebrate the harvest with the Fall festival season.
Lion dances unique to each region permeate the Autumn months.
At Yoshizu Yahashirajinja Shrine, a yearly "Married Couple's Lion Dance" has been held since the early 17th century. The dance shows the lifetime of a lion through the flirtations of a male and female.

Tsushimajinja Shrine Summer Festival

Tsushimajinja Shrine Summer Festival

A once-a-year chance to visit this shrine dedicated to the health and wellbeing of children.
Visit on August 4th or 5th to cross the bridge to this lonely island.

Nio Dragon Festival

nio dragon festival

The main event of the Nio Dragon Festival sees a 35m (115ft), 3 tonne dragon made of straw and green bamboo carried through the streets of the town.
Participants and visitors alike get soaked as onlookers throw water onto the dragon while it parades past to pray for rain in the coming year.